High school sports media · Arkansas, Oklahoma & Missouri
Gen Z skips ads,
not Friday nights.
Students, parents and alumni follow their own teams on our feeds every week. Your brand rides inside the scores, highlights and interviews they send to each other.
Sponsors you can’t scroll past
Your brand, inside the moment
Every format carries the sponsor where eyes already are. Tap any reel for sound.
Why Gen Z
They spend. They steer the family wallet.
Gen Z was born 1997–2012, so today they run from high school freshmen to young parents. They already spend, and they decide a lot of what the rest of the house buys.
Where kids sway family spending (share of parents)
Every Friday, students and their parents watch the same posts. That is where your brand sits. Third-party research describes the opportunity; it does not show what our own audience buys.
What fans say
The comments are the proof
Real comments on our Instagram posts, quoted as written. Names left off on purpose.
Posts published per week
Weeks start Monday. The first week holds only Aug 1–2 and the last runs only to Oct 26.
How these numbers are counted
| Account | Posts | Measured views |
|---|
How it works
School partners
We partner with each school and plan the month’s coverage together with every coach.
Top creators
We hire the best local photographers and videographers, and mentor the next generation of young creators alongside them.
Trusted curation
Every post is reviewed against our standards before it goes live: score graphics, reels, segments and shows, with sponsors built in.
Invited onto the feed
Schools, athletes and creators accept our posts as collabs, so your brand lands on their own feeds. Gen Z skips ads; this one they choose to share.
What this looks like
The posts people send to each other. Tap a reel to play it.
Who we reach
The whole community around a team: students, parents, alumni and local fans follow the same accounts.
Our audience
- 70%of our TikTok viewers are 18–34 (46% are 18–24), and 99% are in the US.TikTok Studio, viewers in the 7 days to Oct 25, 2026. TikTok does not report viewers under 18; Instagram age data is not included yet.
The market
- 8.27Mhigh school sports participations in 2024–25, a national record.NFHS, Sep 2025 · counts participations, not unique athletes
- 63%of Gen Z say social media ads and reviews influence what they buy most.Deloitte Digital Media Trends, Mar 2025 · US, ages 14+
- 61%of US teens use TikTok every day; 92% use YouTube.Pew Research Center, Dec 2025 · ages 13–17
Market figures describe the opportunity; they do not show that our audience buys.
Why it matters
Local
Content about the teams a town already cares about, posted the same night, often as a collab with the school.
Repeated
Week after week across a season: final scores, features, highlights and shows, not a one-off ad.
Measured
Every post is logged with platform-reported views and engagement, and partners get a report every month.
Where we are
LiveArkansas
Statewide coverage on five platforms. Every result on this page comes from Arkansas and Oklahoma.
LiveOklahoma
Instagram network with school partners and a first sponsor.
LaunchingTennessee
Memphis first, then Nashville. No signed partners yet, so no results to show.
In development, not sold today
A new market starts once local creators are staffed. We confirm coverage before anyone signs.
For sponsors
Your brand inside the moments people share
You’re buying a recurring place inside local high school content: on the final score, the Team of the Week and the game reel, all season, on the accounts your community already follows.
What you get
6+ sponsored posts a week in season, on the team or community you choose, plus a monthly report.
Where it runs
Instagram, Facebook, TikTok, X and YouTube, on Varsity Vibe state accounts.
How you’ll know
Every branded post, its views and engagement, and recommendations, in a private report you can open any time.
Where your brand appears
Every example is a real post with a real sponsor this season, across football, volleyball and band. Tap a reel to play it.
Views, likes and shares are Meta’s lifetime counts (Instagram @varsityvibear), pulled Oct 28, 2026. Reels play a short clip; open the post for the full video.
Who it reaches
Our audience
Students, parents, alumni and local fans follow the same teams. Where a platform reports age, we skew young adult: 70% of our TikTok viewers are 18–34 and 99% are in the US.
TikTok Studio, 7 days to Oct 25, 2026. Under-18 viewers are not reported by TikTok, so we never quote a student percentage.
Our reach today
Benchmarks
What a typical post does on our main Instagram account, so you can judge your own results against something real.
Typical views by format
Engagement rate
What partnerships have delivered
How we measure performance
Your monthly report
- Every post that carried your brand, with links
- Views, likes, comments, shares and saves, as each platform reports them
- Your strongest placements and best posts, compared with our account benchmarks
- What your audience said, and what we recommend next
How we count
- Views are not added up into “people reached.”
- Cross-posts count once per platform, and we say so.
- Estimated numbers are never mixed in with measured ones.
- We report exposure. We don’t claim sales we can’t see; pair us with an offer code if you want that.
Start with one season
Season Sponsor · recommended start
$2,500 / MONTH
- Own one team or community you choose
- 6+ sponsored posts a week in season
- Your brand on photos, highlights, score graphics and recap reels
- Monthly partnership report
2026 rate card. Scope can grow by geography, sport, season and campaign; statewide placements and named segments are quoted separately.
How to get started
- Pick your team or community. Where your customers live and cheer.
- We confirm creator coverage for that schedule before you sign.
- Posts go live with your brand built in.
- Your first report arrives after the first month, with a private access code.
Packages and rates
Most partners start with a Season Sponsor. These are the full 2026 packages, billed monthly. Arkansas already has a presenting partner; Oklahoma, Missouri and Tennessee are open.
Highlight Sponsor
$1,500 / MONTH
- At least 50,000 views a month in season, guaranteed
- 12 branded highlight posts a month
- Logo on cover graphics
- 4 branded story integrations a month
- Statewide or priority-market targeting
- All platforms, monthly report
Season Sponsor · recommended
$2,500 / MONTH
Choose one track:
- Local: presenting sponsor of one team or sport, 6+ sponsored posts a week in season, your brand on all covered photos, highlights, score graphics and recap reels. At least 105,000 views a month, guaranteed.
- Statewide: 20 branded highlight posts and 8 story integrations a month, 4 podcast commercials, logo on cover graphics across the state. At least 80,000 views a month, guaranteed.
- All platforms, monthly report
Custom Segment
$5,000 / MONTH
- At least 150,000 views a month in season, guaranteed
- 4 custom branded segments a month
- 8 reels and 25 branded highlight posts a month
- 12 branded story integrations a month
- 10 podcast commercial integrations a month
- Weekly newsletter banner, segment graphics included
Presenting Sponsor · Oklahoma, Missouri, Tennessee
Founding rate
- One presenting sponsor per state
- Your mark rides with the Varsity Vibe logo on every post in that state
- Presenting header on the Friday night scoreboard
- Branded end card on the weekly recap show
- Founding rate locked for 12 months
- All platforms, monthly report
2026 rate card. Custom Segment builds named segments around your brand, like a fan-voted Play of the Month. View guarantees count measured Instagram and Facebook views on your branded posts in each in-season month. If a month falls short, we add free branded posts the next month until it is made up, and your report shows it. Guarantees apply on the Arkansas network today; newer markets add them after 60 days of measured results. Podcast and newsletter inventory runs on the Arkansas network today; Tennessee is scoped per market.
Sponsorship opportunities
Presenting partnership
Top-of-network presence: your mark rides with the Varsity Vibe logo across a state.
Friday night scoreboard
The night’s final scores as a branded carousel across the state, every Friday.
Highlight and reel sponsor
A sponsor bar during the action and your branded outro at the end of game reels, teasers and recaps.
Recurring features
Named weekly or monthly segments, and sponsor-presented Player and Team of the Week features.
All Access and custom segments
Behind-the-scenes series and custom segments such as Commit of the Week, built around one sponsor.
Founding partner
Launch-level positions in Memphis: presenting partner, Friday scoreboard and community features, before the market fills.
Each placement is sold to one sponsor.
Questions sponsors ask
Why not just run Meta ads?
Keep running them. Ads buy a slot in a feed. We put your name inside the local content people already follow and share, all season, and report every branded post back to you.
How is this different from sponsoring a school?
A school sponsorship is a sign at one field. With us your brand travels with the coverage to people’s phones: on scores, features and reels shared across a town or the state, with a report of where it ran.
Are you reaching students, parents, or both?
Both, plus alumni and local fans. Where a platform reports age we skew young adult, but TikTok doesn’t report viewers under 18, so we don’t claim a student percentage.
How do you measure success?
Branded posts, platform-reported views, likes, comments, shares and saves, your best placements against our account benchmarks, and recommendations, every month.
Can you deliver this in our market?
Arkansas statewide, Oklahoma and Missouri today, with Tennessee launching in Memphis. We confirm creators for your schedule before you sign.
For schools · Arkansas & Oklahoma
A media team
without adding staff.
Every game covered, shared on statewide accounts, and handed back to you for your own channels, banquets and fundraising.
Har-Ber beats #1 ShilohOct 23 · edited reel24.4K viewsWatch on Instagram ↗
What you receive
| Deliverable | When |
|---|---|
| Live score updates and in-game posts | During the game |
| Final-score graphic | Within 2 hours |
| Raw photos and video | Within 24 hours |
| Edited photo gallery | Within 48 hours |
| Edited highlight reel | Within 72 hours |
Delivery windows from our 2026–27 school agreement.
How the partnership works
- You provide credentials for our creators.
- One schedule contact keeps us current.
- A monthly coverage plan with each head coach.
- We shoot, edit, publish and deliver, and send a coverage report.
What this looks like for schools
Every game gets the full run: the gameday graphic, live highlights, the final score, an edited reel, the photo gallery and the stories behind your athletes.
What one school partnership delivered
Start with one sport
Team Subscription · recommended start
$2,000 / MONTH
Football or basketball, in season
- $750–$1,500 a month for other sports
- Every varsity football game; key games in other sports
- Photo, video, score graphics, reels, features and media day
- Content your school keeps
2026 rate card. Billed only while the sport is in season.
How to get started
- Pick the sport and the season.
- We confirm creators for your schedule.
- Set the coverage plan with your head coach.
- First game covered, delivered on the windows above.
Every sport, by season
| Sport | Monthly | Billing months |
|---|---|---|
| Football | $2,000 / mo | Aug–Nov |
| Boys basketball | $2,000 / mo | Nov–Mar |
| Girls basketball | $2,000 / mo | Nov–Mar |
| Baseball | $1,500 / mo | Mar–May |
| Softball | $1,500 / mo | Mar–May |
| Boys soccer | $1,500 / mo | Mar–May |
| Girls soccer | $1,500 / mo | Mar–May |
| Volleyball | $1,000 / mo | Aug–Oct |
| Cheer | $750 / mo | Oct–Feb |
| Dance | $750 / mo | Oct–Feb |
| Cross country | $750 / mo | Aug–Nov |
| Wrestling | $750 / mo | Nov–Feb |
| Swim and dive | $750 / mo | Nov–Feb |
| Bowling | $750 / mo | Nov–Feb |
| Golf | $750 / mo | Aug–Oct |
| Track and field | $750 / mo | Mar–May |
2026–27 rates, billed monthly while the sport is in season. Tennis, lacrosse and eSports are quoted per program. Billing months follow each state’s season calendar.
Contract terms
- Season commitment, billed monthly during the sport’s billing months; payment due within 15 days of the invoice.
- Postseason beyond the window extends the subscription one month at the sport’s rate, or is added at the event rate, your choice.
- Offseason coverage (camps, signing days, features) can be added at the same monthly rate.
- Adding or dropping a sport takes 30 days’ notice before its first billing month.
- Content use: the school, teams and booster clubs use every delivered photo and video at no extra cost. Varsity Vibe keeps ownership and may publish it with sponsor branding.
Questions schools ask
What does the school have to do?
Credentials, one schedule contact, and a monthly coverage plan with each head coach. We handle shooting, editing, publishing and delivery.
Can we use the photos and video?
Yes. Schools and booster clubs use what we make on their own accounts, at banquets and for fundraising.
Can you cover our area?
Arkansas statewide, Oklahoma and Missouri today, Tennessee launching in Memphis. We confirm creator coverage for your schedule before you sign.
Client results
See what your partnership delivered
Every current sponsor and school has a private report. Enter the access code from your Varsity Vibe contact to open yours.
Reports are encrypted. This page holds no client names or numbers until a valid code unlocks one report on your device. Codes are not stored.
Every report answers three questions
What did we receive?
Sponsors: every post carrying your brand, where it appeared, and your contract check. Schools: games and shoots covered, sports, galleries and posts.
How did it perform?
Platform-reported views and engagement, your best posts, what people said, and benchmarks against our account.
What should we do next?
Specific recommendations drawn from your own numbers, plus a downloadable PDF to share internally.
Talk to Brey Cook
General Manager, Varsity Vibe
brey.cook@varsityvibearkansas.com